Care/Of Personalized Vitamins

Every January, millions of us resolve to do better — drink more water, hit the gym,
and quit that one bad habit (you know the one). But what if this year, the resolution
wasn’t about doing more, but feeling better?

That insight led C9 Collective to craft a new campaign for Care/of — the vitamin subscription brand that delivers personalized daily packs straight to your door,
no guesswork or vitamin roulette required.

Using data around New Year’s wellness habits, we flipped the script: let’s remove the hard work that goes along with resolutions so you can “Do less” but “Feel more.” Feel more balanced.
More rested. More energized. More you. And with smart digital tools to track how you’re feeling,
that better version of you isn’t just a resolution — it’s a reality.

Care/of. The proof is in the feeling. And this year, you're actually going to stick to it.